Hội An welcomes millions of visitors annually, balancing domestic travelers and international explorers. Data from local tourism boards and accommodation partners show the following high-level trends (post-pandemic rebound figures as of 2025).
Visitor mix (approximate)
- Domestic Vietnamese travelers: ~40%
- South Korea: ~18%
- Europe (France, UK, Germany combined): ~15%
- USA & Canada: ~10%
- Australia/New Zealand: ~8%
- Other Asia (Japan, Singapore, Thailand): ~9%
Weekend and holiday peaks skew domestic, while shoulder seasons (March–May, September–November) see higher long-haul visitor shares.
Seasonality insights
Dry season (Feb–Aug)
Dominated by beach + family travelers; higher occupancy in An Bang and Nam Hai corridor.
Rainy season (Sep–Jan)
Attracts culture seekers, photographers, and value hunters; lantern festivals are less crowded.
What this means for you
- Hotels & tours: Offer multilingual signage and staff (Korean, French, English) to match visitor mix. Feature shoulder-season perks to entice long-haul travelers.
- Travelers: Book early for Tet and summer weekends, and leverage shoulder seasons for quieter streets.
Use this data to tailor your marketing or plan a well-timed holiday. Need deeper insights or custom reporting? Contact us via the contact form—we share industry dashboards with partners.